Adidas INCREASES USE OF SUSTAINABLE MATERIALS AND embraces sustainability
“Adidas is increasing the use of sustainable materials in all areas of its product range. In 2020, for the first time, more than half of the polyester used in Adidas brand products will come from recycled plastic waste. From 2024, the company is committed to using only recycled polyester. By 2020, Adidas also plans to produce a record 15 to 20 million pairs of shoes from plastic waste collected from beaches and coastal areas. We’re also planning to produce a record number of 15 to 20 million pairs of shoes with plastic waste collected from beaches and coastal areas,” says Stephan Purshe, head of communications at Adidas’ headquarters in Germany.
The commitment to end plastic
Plastic waste is a problem, and it has reached a tipping point. For every person on the planet, there is a ton of plastic. Nearly 80% of it has become plastic waste, wreaking havoc on the world’s oceans.As a large company, Adidas has contributed to the problem. That’s why the German firm has taken major actions. The brand is committed to END PLASTIC WASTE through innovation and partnerships.
Partnerships & Creativity
Since 2012, adidas has been innovating new products and processes with partners focused on sustainability, such as Parley for the Oceans , Stella McCartney and the U.S. International Space Station. The long-term eco-innovation partnership with Parley for the Oceans will lead to the production of more than 15 million pairs of shoes with Parley Ocean Plastic®. This year will also mark the launch of PRIMEBLUE and PRIMEGREEN performance fabrics, two new sustainable technologies where 100% of the polyester used is recycled.
PRIMEBLUE , a performance fabric that contains Parley Ocean Plastic®, is now included in some of the brand’s most iconic and visible performance products like Ultraboost 20 and in the uniforms of some of the world’s top leagues and teams.
PRIMEGREEN , a performance fabric that does not contain virgin plastic, will be available later this year and will also be featured in key competitive products. Both performance fabrics will play an important role in Adidas reaching over 50% of total recycled polyester volume by the end of 2020 and its commitment to END END PLASTIC WASTE .
“Impossible is nothing”
In the spring of 2021 with the launch of FUTURECRAFT .LOOP , Adidas will be the first equipment manufacturer with a 100% recyclable performance running shoe. The adventure and research to achieve this result have been fraught with difficulties. But the road to success often forces us to push the limits and to travel a new path in order to meet the challenges. Adidas started from scratch in perfect symbiosis with the R&D and design teams. Adidas remains true to its slogan when it comes to the planet and the oceans: “impossible is nothing”.
Focus business by ATDL