Ads Libitum, La pub hédoniste

David Redon hides behind this instagram pseudo echoing the reminiscence of our dear Latin classes. With a background in graphic arts, he is currently Art Director in the advertising sector for over 10 years. Ads libitum is a subtle detour of the Latin phrase "ad libitum" and a play on words composed of the words…

Alpha: a bike with plenty of air

Pragma Industries, co-founded by Pierre Forté, aerospace engineer, and Rémi Succoja, electronics and automation engineer, is a French company based in Biarritz. We owe to this company the paternity of the very first hydrogen electric bicycle, a revolutionary and green friendly solution. With an autonomy of 135 to 150 km, the Alpha 2.0 model offers…

Kyesone, self-taught and inspired

It brings us out of time and gives back its letters of nobility to this art which is played in the major. We can easily imagine Nekfeu and Greg frite as revolutionaries, Emilie Simon and Christophe Salengro illuminating the century of lights. This anachronistic synchronicity replaces art as a vestige of time and witness of…

#1 Edito

Smells from my coffee tickle my nostrils and extend their action to my zygomatic. A morning smile appears on my face. I must say, it's a rare smile. No sip of this divine elixir has yet crossed my lips. At the same time, my left hand clutches my cup, while my right hand turns on…

Desserto: In life, there are cacti

The sustainable alternative to leather proposed by Adrián López Velarde and Marte Cázarez, 2 Mexican entrepreneurs. They were eager to find a vegan alternative to leather. They had the bright idea of using cactus. The nopal cactus leather is partially biodegradable and can be used in fashion, leather goods and the automotive industry. Cactus leather…

Marry me

La bague de Fiançailles: origine non contrôlée “Diamond is Forever” ou Pourquoi la bague de fiancaille est un symbole de la demande en mariage .